Magazines

You will have looked at how magazines are struggling to adapt to the challenges and opportunities of media in the web 2.0 era. This article is about Horse and Hound Magazine and how it now has one of the largest facebook pages for a magazine around. We realise that Horse and Hound may not be the first magazine that you will reach for in the newsagent but the article is worth a read and could be valuable in your essay answer!!

Another way to conceptualise the digital divide

Prensky writes about digital immigrants and natives, claiming that immersion in a digital world during childhood (or not) is a key factor that shapes the way we experience the world.

However this is just one way in which to make a case for a 'digital divide'. The most basic segregating factor is whether or not a community has access to an affordable, high speed, internet connection. This is not the case for approximately 70% of the world, according to these statistics. It is also not the case for many people in remote (ish) parts of the UK that are not connected to broadband.

Communities that are not connected to a high speed connection are not totally cut off though. Some are finding innovative ways of accessing the digital world, solutions that fit in with their lives, as well as their economic and geographic circumstances.

Here's a fascinating example of how a remote Indian community are bridging the digital divide.