Media in the Online Age: 05/20/11

Unit overview

Hello and welcome to the Media in the Online Age blog. On this blog you will find links to interesting articles and websites connected to the case studies and ideas that you will encounter on the course. You will also find a selection of videos - some of which you will analyse in class.

You will see several link lists on the right hand side of the page. The 'important people to follow' are people who we will study during the course of the unit, and the 'important links' are really useful in developing your knowledge and understanding of media in the online age.

The final link list on the right ('Links to Theories and Concepts') will come into use as the unit progresses and will eventually be an excellent revision resource for you as we get nearer to the exams.

We hope you really enjoy the unit.

Friday, May 20, 2011

Exam tips

There are a few things that you must remember to do in your exam answer for Media in the Online Age:

you must refer to more than one media- we have studied television and film, and so you must refer to both in your answer, but should also bring in other case studies that we've looked at;
you must remember to refer to historical position of the media that you write about - this does not need to be in masses of detail, but you must reflect back on film and television before the web 2.0 era;
you must future gaze - where do you see traditional media in the web 3.0 era? will media become more fragmented? more personalised? less 'controlled'? You don't have to have definite answers, but you must make some acknowledgement about the future.
lastly, and very importantly, you must refer to theory in your answer - at least 2 and ideally 3 'ideas' or theories that you've studied through the unit.

Without these 4 points it's unlikely your answer will reach top of level 3. They are 4 easy points to remember and are not difficult to do. Good luck!