Unit overview

Hello and welcome to the Media in the Online Age blog. On this blog you will find links to interesting articles and websites connected to the case studies and ideas that you will encounter on the course. You will also find a selection of videos - some of which you will analyse in class.

You will see several link lists on the right hand side of the page. The 'important people to follow' are people who we will study during the course of the unit, and the 'important links' are really useful in developing your knowledge and understanding of media in the online age.

The final link list on the right ('Links to Theories and Concepts') will come into use as the unit progresses and will eventually be an excellent revision resource for you as we get nearer to the exams.

We hope you really enjoy the unit.

Wednesday, April 6, 2011

Another way to conceptualise the digital divide

Prensky writes about digital immigrants and natives, claiming that immersion in a digital world during childhood (or not) is a key factor that shapes the way we experience the world.

However this is just one way in which to make a case for a 'digital divide'. The most basic segregating factor is whether or not a community has access to an affordable, high speed, internet connection. This is not the case for approximately 70% of the world, according to these statistics. It is also not the case for many people in remote (ish) parts of the UK that are not connected to broadband.

Communities that are not connected to a high speed connection are not totally cut off though. Some are finding innovative ways of accessing the digital world, solutions that fit in with their lives, as well as their economic and geographic circumstances.

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