Unit overview

Hello and welcome to the Media in the Online Age blog. On this blog you will find links to interesting articles and websites connected to the case studies and ideas that you will encounter on the course. You will also find a selection of videos - some of which you will analyse in class.

You will see several link lists on the right hand side of the page. The 'important people to follow' are people who we will study during the course of the unit, and the 'important links' are really useful in developing your knowledge and understanding of media in the online age.

The final link list on the right ('Links to Theories and Concepts') will come into use as the unit progresses and will eventually be an excellent revision resource for you as we get nearer to the exams.

We hope you really enjoy the unit.

Wednesday, June 15, 2011

Good Luck!

Very best of luck in the exam tomorrow from the whole media team.

PowerPoint from Revision Session

MOA presentation from Thursday's Revision Session with Dan

Saturday, May 28, 2011

Let's pinch ideas from other sixth form colleges

In the advent of the web 2.0 era us teachers believe that sharing is very important.  We know that lots of other Colleges look at the websites that we've created for you, and we also think it's important that you look at what other colleges are up to.  Have a look at this link to another Sixth Form College's MOA blog. 

Hugely important weblink!

This link will take you through to special advice about responding to a Media in the Online Age exam question.  The link is for Pete Fraser's blog.  Pete Fraser is the chief examiner for A Level Media Studies at OCR.  On his blog, he takes you through ways of approaching exam questions and how to apply case studies.  Please read it!

Friday, May 27, 2011

Previous Exam Questions

January 2011:
"The impact of the internet on the media is exaggerated".  Discuss

Evaluate the opportunities and the threats offered to media producers by the internet.

June 2010:
"For media audiences, the internet has changed everything".  Discuss

Explain the extent to which online media exist alongside older methods of distribution in 2010.

January 2010:
"The impact of the internet on the media is revolutionary".  Discuss

Discuss the extent to which the distribution and consumption of media have been transformed by the internet. 

Monday, May 23, 2011

Super injunctions and news

Twitter has run rings around the super-injunctions that leave newspapers unable to print details of the people involved.  Read this Guardian article about how social media is streets ahead of traditional media output in the world of the super-injunction.  Could be a really interesting case study for the exam http://gu.com/p/2p9dk  and http://gu.com/p/2p9ac 

Revision Prez for Media in the Online Age

Friday, May 20, 2011

Exam tips

There are a few things that you must remember to do in your exam answer for Media in the Online Age:
  • you must refer to more than one media- we have studied television and film, and so you must refer to both in your answer, but should also bring in other case studies that we've looked at;
  • you must remember to refer to historical position of the media that you write about - this does not need to be in masses of detail, but you must reflect back on film and television before the web 2.0 era;
  • you must future gaze - where do you see traditional media in the web 3.0 era?  will media become more fragmented?  more personalised? less 'controlled'?  You don't have to have definite answers, but you must make some acknowledgement about the future.
  • lastly, and very importantly, you must refer to theory in your answer - at least 2 and ideally 3 'ideas' or theories that you've studied through the unit.
Without these 4 points it's unlikely your answer will reach top of level 3.  They are 4 easy points to remember and are not difficult to do.  Good luck!

Monday, May 16, 2011

Revision Session

Wednesday 15th June @ 10.00a, in room 333 - revision of Media in the Online Age.

Monday, May 9, 2011

The Prize

Fascinating article in The Observer this Sunday, which contains powerful evidence of the impact the Internet is having on film distribution In the US. Last year there was an eye-watering 20% fall in DVD sales, largely due to increased competition from streaming and downloads. This is the emerging market that Amazon and Tesco recently grabbed a big piece of in the UK, when they bought out Lovefilm and Blinkbox respectively.

The article also reveals that for the first time in over 20 years the proportion of US homes that own a TV has also fallen. OK we are talking about a tiny drop, from 99% to 97% but could this mark the beginning of the end for traditional TV?

http://www.guardian.co.uk/technology/2011/may/08/tv-sets-fall-america-naughton