It is also something you might refer to when thinking about what the future might hold - one single interface that people go to for everything? Will it be run by one company (Googlezon?) as Casaleggio Associati predicted in the video you watched at the start of this course? Here's part 2 of that video (the original is the first post on this blog in case you want to revisit it).
Prometeus - The Media Revolution Part 2
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